Your sales team is losing deals to people who look more credible online.
Your salespeople have the expertise. The problem is prospects check LinkedIn first — and what they find does not match who you actually are. Our LinkedIn personal branding training transforms your sales team into industry voices and attracts inbound leads.
We audit one of your team member's LinkedIn profiles live on the call — whether you work with us or not. Zero risk.
Trusted by Teams at Leading Companies
Global HR Influencer alongside Simon Sinek (Engagedly)
MNC clients across Asia Pacific
Featured on Channel NewsAsia, Straits Times, 89.3FM
Signature Method
Connect to Commercialize.
Most sales training stops at the workshop door. Skills fade in 30 days. A personal brand compounds every single day. Our method gives your team a system that makes every other skill they have work harder — by making them more trusted before the first call is ever made.
Connect
Show up. Be human.
A repeatable system to show up on LinkedIn without it taking over the day. 20 minutes a day. A presence that builds while your team sleeps.
Build Authority
Become the trusted voice.
When a prospect finds 60 posts of genuine insight from your salesperson, the meeting is halfway closed before it starts. That is the compounding effect.
Commercialize
Attract clients. Close faster.
Inbound leads. Shorter sales cycles. Warmer first meetings. The personal brand becomes the highest-ROI asset on your team — and it costs nothing to maintain.
Without Personal Branding
- −Cold outreach with low response rates
- −Prospects who go silent after checking LinkedIn
- −Sales cycles that drag longer than they should
- −Best people invisible to their ideal clients
With Personal Brand Lab
- ✓Inbound leads that warm up before the first call
- ✓Prospects who recognise your team before the meeting
- ✓Shorter sales cycles built on pre-existing trust
- ✓A team of visible, credible industry voices
"Revenue is a byproduct of trust. Build the trust first, on LinkedIn, every day."
Sam Neo — Founder, Personal Brand Lab
Free on every discovery call
Get a free LinkedIn audit before you commit to anything.
One team member's profile. Audited live. You keep it no matter what.
The Programme
Built around your team.
Not a template.
Generic programmes get forgotten in 30 days. We build every engagement around your team's industry, their clients, and their current gaps. Specific enough that participants recognise themselves in it — and that is why it sticks.
Foundation
Brand Foundation
Each salesperson clarifies their professional story and what makes them distinct. We help them articulate expertise that resonates with their target clients.
System
Content That Attracts
A repeatable content system: how to write posts that build thought leadership and generate inbound interest without sounding like a sales pitch.
Scale
Relationships at Scale
We train your team to engage meaningfully, build warm networks, and turn connections into conversations and conversations into clients.
Sales professionals trained across Asia. From financial services to FMCG to professional services. The method works across industries because personal brand is not industry-specific. Trust is universal.
Proof
Not our words.
Theirs.
of Sam's own business comes from inbound leads.
Proof the method works before you sign up.
"The session was packed with deep insights, actionable strategies, and a strong community. What stood out most was the instant feedback and almost instant results — you do not just learn, you apply and see the impact right away. Sam provides a structured approach to crafting the right content. If you are serious about personal branding, Sam is the mentor you need."
Specific Results
Prior to Sam, I tried various coaches. They were theoretical with no mentorship. Sam is practical. The results: from 0 comments to 20+ comments. From 0 likes to 60+ likes. In just 2 sessions.
Transformation
I learned how to create content that attracts the people I want. The content was doing fantastic. Sam did not just teach. He transformed us.
Motivation
Sam does not just share knowledge, he ignites motivation. His ability to convey the power of LinkedIn is impressive. I am confident his expertise will greatly benefit anyone looking to enhance their personal brand.
Professional Voice
Through Sam's mentoring, I learned how to develop a content strategy that helped me project my professional voice and grow my reach on LinkedIn. Highly recommend Sam and his team.
Consistency
Over 8 weeks, I found a consistent way to curate thoughtful posts. With Sam's help I find myself improving day by day.
3,542+ professionals trained
The decision-maker who reads this and does nothing is the biggest risk.
Your Trainer
Sam Neo
Sam has trained 3,542+ professionals across Asia in one skill that makes every other skill work harder: being visible to the right people before the first conversation. He is not a social media consultant. He is a former CHRO who understands the gap between what training promises and what it actually delivers.
He has built programmes for Prudential, Unilever, KPMG, and Diageo. He does not deliver the same deck twice. Every programme starts with one question: what does it take for your specific people to be the names their clients think of first?
Verified by AI
Do not take our word for it. Ask ChatGPT.
We have worked with enough companies that the internet has noticed. Try this prompt on any AI assistant and see what comes back.
Paste into ChatGPT, Perplexity or Gemini
Tell me about Sam Neo and Personal Brand Lab. What do people say about him and his Personal Brand Lab?
Works on ChatGPT, Perplexity, Gemini and any AI assistant.
Before You Book
Questions we get asked most.
If yours is not here, just ask on the discovery call. There are no wrong questions.
Get Started
Your team is one programme
away from being
sought out.
Book a 30-minute call. We audit one of your team member's LinkedIn profiles live — free. Zero risk. Zero obligation.
Claim Your Free LinkedIn Audit →30 minutes • Free live audit • No pitch • You decide if it fits
Half-day to 3-day formats • In-person or virtual • Scoped to your team size and industry